ABOUT

This is an illustrated editorial world where fashion, characters, and commentary meet. After 25 years of styling stories with clothes, casting, references, storyboards, themes, and the quiet anthropology of how people dress, I found myself wanting a place to tell those stories on my own terms: unfiltered, unhurried, and very much exaggerated. This site is that space. Here, character, copy, and visual rhythm meet somewhere between a magazine and a sketchbook. It’s part editorial experiment, part soapbox, part window shopping and what I'd call a hobby.

FIRST ISSUE

Bhoomi, 1st Indian Model on the cover of French Vogue

When Masani painted the hollywood actress

Waldo's advice column

Illustrator & Copywriter for Lifestyle, Editorial & Culture Brands | Ex-Stylist with an Eye for Narrative

I've been a freelance stylist since 1997. My work has been featured on various high end to high st platforms across a variety of fashion, kids and lifestyle ad campaigns and editorials, and with many established and globally recognised brands and with some of the industries top photographers.

I have contributed to many publications including The Face, Vogue, Vogue Bambino, Milk Magazine, Kidswear, ETMagazine, Little London, Smallish, Vanity Fair, GQ, Mensfile, The Sunday Telegraph magazine, The Sunday Times, The Observer, Vanidad, The Face, Tank, Arena Homme Plus, 125, Sleaze Nation and Pop.

My style aesthetic continues to mix up the various elements of street styles and youth cultures that transcend high fashion, mixing up high and low cultural references, converging influences from vintage photography, film, music, and popular culture. I like to create a elevated sense of colour and authenticity.

Illustrator & Copywriter for Lifestyle, Editorial & Culture Brands | Ex-Stylist with an Eye for Narrative

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