Alvarro

Alvarro, Founder of Moonplate Farm, Reluctant Heartthrob. He left the city to plant fennel and somehow started a movement. Alvarro didn’t exactly drop out, he drifted upward. After a brief but glittering stint as an art dealer in Madrid, where he was known as much for his cheekbones as his curatorial eye, he turned his back on velvet ropes and gallery gossip to start Moonplate Farm, a biodynamic utopia nestled in the hills of southern France. Moonplate is more than a farm; it's a philosophy. No pesticides, no press kits, just soil, moonlight and monastic devotion to the land. He refuses brand deals, lives without a fridge, and once bartered a wheel of aged pecorino for a vintage Loewe coat (which he then gave away). He’s appeared, reluctantly, in profiles by Apartamento, The Gentlewoman, and Le Monde, usually titled something like The Farmer Everyone's Falling For. But he’d rather you visit the farm stand than read the articles. His days begin before dawn and often end with wine under fig trees, barefoot and talking about soil pH like it’s a love language.